Designer @doridesss
I am open to your orders.
I am open to your orders.
About: Concept store with carefully curated vintage collections of jewelry and objects, as well as limited editions of handmade jewelry crafted in-studio.
Values: Simplicity, elegance, and chic, but also boldness, defiance (uniqueness of handmade work, femininity, inspiration).
Target audience: Women aged 25-30 who work in creative studios, are interested in art, design, photography, and want to surround themselves with inspiring objects, paying attention to details.
Mission: To inspire women and allow them to enjoy clean design objects even in everyday jewelry.
Overview: The brand presents collections of "unique in their kind" carefully selected items for purchase in the online store. In terms of emotional component, the brand offers an inspired aesthetic and gives the opportunity to surround oneself with beautiful objects.
First of all, the basis for the brand should be the character of strong femininity, as the fundamental root of the brand. This is primarily related to the target audience, which is made up of women, and secondly, an important sense is embedded in the very name of the brand, namely the surname that is passed down through the maternal-female line. Therefore, it is desired to convey this in the form of eternal (here one can draw a parallel with jewelry, both vintage and new, that is, what will never lose relevance), enduring, traditionalist, but at the same time refined, creative, inspiring.
The logo is recommended to be used in combination with the Fahkwang (medium) font in uppercase for subtitles and in lowercase for the main text, as well as the accent font Monsieur La Doulaise Regular.
The main color palette consists of black ivory, ebony, and bone, which are combined with black and white photographs (colors chosen according to brand archetypes).
